Search demand
Review what attendees search for to understand the brands, products, services, and destinations that are drawing interest.
Event map analytics
See what people came to the map to find.
Attendance counts tell you how many people showed up. Map behavior adds another layer: what visitors searched for, which exhibitors they opened, where they asked for directions, and where the map left them without an answer.
Questions a floor plan can answer
Look beyond page views to understand how attendees are trying to navigate the event.
The clearest signals often come from intent. A search says what a visitor wanted. A no-result query can show a missing listing, a confusing name, or an opportunity the event team did not see coming.
No-result queries
Spot searches that did not return a useful answer, then investigate whether a listing, keyword, or piece of event information needs attention.
Discovery and visibility
See which listings are opened and how visitors interact with the map, giving organizers a more grounded view of exhibitor and sponsor visibility.
A better post-event conversation
Bring specific evidence to the debrief.
Instead of relying only on anecdotal feedback, the event team can look at the terms people used, the locations they explored, and the gaps they encountered. That makes it easier to improve labels, update categories, and plan the next show around real visitor behavior.
- Use search patterns to refine the words and categories attached to exhibitor profiles.
- Use no-result queries to identify missing information or emerging attendee demand.
- Use listing and route activity to make a more useful case for sponsor visibility.
Built into the map experience
Analytics starts with what attendees already do.
There is no separate survey to coax people through. The map records the discovery activity that happens when visitors search, open a listing, or request a route, so the data stays close to the actual event journey.
What did visitors ask for?
Track the language people use when they are looking for an exhibitor, product, service, or destination.
What earned attention?
Review listing opens and map activity to understand which destinations visitors chose to investigate.
What should change next time?
Use the patterns to make the next map easier to search and the next event easier to navigate.
Make the attendee journey easier to understand.
Analytics can be added to the individual map that needs it.